The Architecture of a tally

Congratulations on the streak! the app exclaims.

What streak? I just like riding, it helps clear my mind. Can we not do something now without some corporation tracking us? Using our enjoyment as part of an investor slide-deck for the next quarterly investors meeting? Why is everything we do now a data point for someone else? Why is my every action Tallied? I feel like I need to rebel, to break this “streak” that is forced on me, reminding me I am being constantly watched, recorded. But to do so means denying myself something I enjoy. Why can’t I just opt out? Why is that not an option?